Friday, September 7, 2012

Overcoming Defeat

Alberto Contador scored a gutsy stage win and rode into the red jersey on Wednesday. Photo: Graham Watson

This week's posting comes courtesy of Alberto Contador's never give up performance and Ash Cash. If you are one of the fortunate viewers to be able to watch the Vuelta on NBC Universal or via an online streaming site, then you cannot help but admire Alberto's efforts. On the toughest mountain days, he has constantly attacked Rodriguez, hoping to gain valuable seconds and move closer to the red leader's jersey.

For three epic mountain days, they battled with the opposite result - Rodriguez gained a few seconds on Contador. As a viewer, I was convinced that Rodriguez was the stronger rider and barring an accident, he was going to be wearing the red jersey on Sunday in Madrid. Alberto, however, refused to accept defeat and after every stage would tell Rodriguez he was coming after him tomorrow.

Tomorrow came on Wednesday, a day few, if any, expected to be very exciting. Contador snuck into a large break with over 50 km remaining. He used his teammates to perfection, won the stage and took a solid lead in the overall general classification. Rodriguez had no answer, riding across the line appearing shattered from the day's events.

So, you ask, what does this have to do with this guy Ash Cash? Ash publishes a daily email titled "Daily Word." On Tuesday, the day before Contador's epic ride, his daily word was titled Overcome Defeat. Ash was kind enough to allow me to share it with you.

"Happy Tuesday my soldiers and survivors! Welcome to the day that you finally say enough is enough! Today's Daily Word is dedicated to overcoming defeat! Defeat is defined as having been beaten in a battle or demoralized and overcome by adversity. Life is a challenge but in no way should you ever let it beat you or demoralize you! Every single thing you go or are going through is designed to simply make you stronger! No circumstance is ever permanent unless you give up! I know there may be a lot going on in your life by by all means ITS ALWAYS TOO EARLY TO QUIT!! In life, you will never be given more then you can handle! If your obstacles are seeming too much for you to bear then you have not fully recognized your power! OVERCOME DEFEAT!! Recognize your power and use it to make you situation better! When all else fails take a step back from the situation, relax, breathe and start over! Sometimes taking a step back can help you take a step forward! You are more powerful than you even realize! Don't let your power go to waste! Stay strong and Tell life you are not Having it! Nothing can stop you but you!!"

We are never going to go through life without adversity. It is how we deal with that adversity that either makes us stronger or defeats us. When the chips are down and it looks like you've been dealt a bad hand, do you quit? Or do you decide that, as Ash said in his Daily Word, that it is too early to quit and that you refuse to lose?

"A man is not finished when he is defeated. He is finished when he quits."
-Richard M. Nixon

Ash'Cash is a Business Consultant, Motivational Speaker, Financial Expert and the author of Mind Right, Money Right: 10 Laws of Financial Freedom. For more information, please visit his website,

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